Frankfurt Auto Show: Ford Sees Fiesta as U.S. Hit

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Frankfurt Auto Show: Ford Sees Fiesta as U.S. Hit

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Posted 21 September 2009 - 09:52 PM

Frankfurt Auto Show: Ford Sees Fiesta as U.S. Hit

Ford’s new Fiesta compact has helped the company boost its market share in Europe to 8.1% in August, the highest in more than a decade. But will the spiffy redesign also be a hit in the U.S. when it goes on sale next year?

Speaking to a small group of reporters at the Frankfurt Auto Show, Ford execs said they’re encouraged by the response from about 100 U.S. consumers who have been driving the Fiesta five-door on a test basis. “We feel extremely confident that we have a compelling package,” said Jim Farley, Ford group vice president of global marketing.

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